// The Scorecard · Step 1 of your journey

Everyone has an opinion on Commercial Excellence.
You'll have a measurement.

Built for Consumer Goods and Retail professionals: your personal Commercial Excellence score across every pillar of the formula, with a clear picture of where you stand and where to grow next.

Free~15 minutesInstant resultsPersonalised report
Get your RiPe ScoreNo card required
0%
What we measure
Ri + PeCS
Ri Revenue increase
Pe Profit enhancement
CS Consistently and Sustainably
Your scorePurple Belt standard

// How it works

Fifteen minutes to full clarity.

1

Choose your path

Brand Shopurai® for manufacturer-side professionals or Retail Shopurai® for retail-side professionals. Each path is calibrated to your world.

2

Answer 48 scenarios

Eight context questions plus 40 scenario-based questions drawn from real Consumer Goods and Retail situations. No trick questions, no right answers.

3

Get your report instantly

Your overall proficiency level, pillar-by-pillar breakdown, partner perspective readiness and personalised next steps. Delivered the moment you finish.

// Your report

What your score unlocks.

📊 Overall Proficiency Level

One score that captures where you stand across the complete Route to Shopper® framework, mapped to six proficiency tiers from Foundation to Mastery.

🧭 Pillar breakdown

Your profile across every GUIDE or PATHS pillar, showing exactly where your strengths sit and where the gaps are hiding.

🚀 Partner perspective readiness

How well you understand the other side of the commercial relationship, the capability that cannot be automated, outsourced or replaced by AI.

// Two paths, one destination

Built for both sides of the shelf.

Route to Shopper® framework wheel. GUIDE, brand owner driven, holds the five pillars Grow the Shopper Base, Unlock Bigger Baskets, Increase Purchase Cycles, Drive Sustainable Profits and Enable Cross-Functional Excellence. PATHS, retailer driven, holds Presentation Excellence, Assortment Optimisation, Team Engagement, Holistic Supplier Integration and Shopper Insight Application. The shopper sits at the centre.

Brand Shopurai®

GUIDE PRIMARY PATH

Sales, trade marketing, category management, commercial strategy, key account management and revenue management professionals.

G · U · I · D · E + Partner Perspective

Retail Shopurai®

PATHS PRIMARY PATH

Buying, category management, merchandising, store operations, commercial planning and retail strategy professionals.

P · A · T · H · S + Partner Perspective

75 kata · 6 proficiency tiers

One formula.

(Ri + Pe) / CS

Commercial Excellence is not an opinion. It is a formula.

// After your score

You have your score. Here is your path.

You are here

Step 1 · Measure

The Scorecard

ripescore.com

Your RiPe Score and pillar breakdown, delivered instantly.

Start now

Step 2 · Understand

The Academy

commercialexcellence.academy

The formula, Route to Shopper® and the belt system in depth.

Visit The Academy

Step 3 · Achieve

The Training Environment

commercialexcellenceacademy.com

Begin your Shopurai® Belt journey: digital modules, live classrooms and ten belts from Peach to Purple.

Start training

Ready to see where you stand?

Free, instant and personalised. Your Commercial Excellence journey starts with your score.

Get your RiPe Score →